Finesse has boosted its hair care offerings with the addition of a new revitalizing shampoo and conditioner. According to its parent company, Lornamead, the new product has been developed to address problems common to consumers with color-treated hair. The special Finesse formulation answers two major needs for users: hair strengthening and color protection.

The new Finesse product features a specially formulated ingredient that helps provide several benefits, including better color retention, while helping to reduce fly-aways and static, says the company. Furthermore, it does not leave build-up while conditioning, and provides moisture retention that helps protect and repair cuticle damage. The overall result is healthier-looking hair.